BRUSSELS: Deurinck to boost F-H profile
Michel Deurinck, formerly secretary general of the European Advertising
Tripartite lobby group, has joined Fleishman-Hillard as MD of its
Brussels office. Deurinck ran EAT for four years, prior to which he ran
the Belgium/Luxembourg Chamber of Commerce in New York. He said his
first task was to ‘make F-H better known in the Belgian market’. Until
now the office has concentrated on servicing existing F-H accounts from
elsewhere in the network.
PRAGUE: Stuurman heads SPT corporate
Czech telecommunications giant SPT Telecom has appointed Robert Stuurman
to the newly-created position of director of corporate communications.
The Dutchman is part of a team brought in by Telsource, a consortium
comprising PTT Netherlands, Swiss Telecom and AT&T, which will invest
dollars 6 billion in the former state monopoly by the year 2000.
Stuurman, who held the same position at PTT Netherlands for the past two
years, previously spent 20 years with Lintas Advertising.
PARIS: SRRP gets green light from signals
Compagnie des Signaux, the company formed 94 years ago to operate the
signalling on the Paris Metro, has hired hi-tech PR firm Sophie Renard
Relations Publiques (SRRP) to raise its profile in the telecoms market.
The company, which supplies integrated networks for companies and is
best known for its work on France Telecom’s directory enquiry service,
is keen to target new business opportunities in the telecoms sector
following deregulation in 1998. SRRP won the business last week
following a competitive pitch. Fees on the account are estimated to be
around pounds 30,000 to pounds 50,000 a year.
MADRID: Soderberg develops Sanchis
Sanchis y Asociados, headed by president Jose Luis Sanchis, has
appointed Jan-Ulf Soderberg as a director. Soderberg, who was manager of
Hill and Knowlton’s Madrid office for the last three years, will be
responsible for developing the Sanchis y Asociados’ internal
communications service and international network. He will be replaced at
H&K from 1 April by Linda Ayares.
NICOSIA: Action says head for the Hilton
The Cyprus Tourism Development Company, which owns the Cyprus Hilton in
Nicosia, has hired Action Public Relations to promote the hotel as a
leading conference and business centre in the eastern Mediterranean.
Action will target business travellers through a press and events
BRUSSELS: Adamson recruits Kehoe
Stephen Kehoe, formerly assistant director of British Aerospace’s
Brussels office, has joined lobby firm Adamson Associates. He is one of
two new recruits, the other being Marion Luidens, from Coopers and
Lybrand’s European Union office.
MADRID: Laroca crosses over to B-M
Burson-Marsteller has hired Alejandro Laroca, a former director of rival
agency Mediatique, as an account director. He will lead marketing and
corporate communications for several high profile clients. Laroca was at
Medatique - now renamed Sanchis y Asociados - for five years and is also
a former account director at Serfusi.
edited by John-Pierre Joyce