Irish publishing giant Independent Newspapers has brought in Haggie
Financial to work alongside its longstanding financial PR adviser, Brian
Basham’s Warwick Corporate.
Haggie, which started work on the account last month, is now handling
all day-to-day media enquiries for the company - which is part-owned by
Heinz magnate Tony O’Reilly.
A spokesman for Independent Newspapers said the agency’s brief would
broaden to include financial institutions and analysts, areas which the
company ‘had not really covered to date’.
Meanwhile Warwick will continue to work with the company, and would be
‘brought in on specific acquisitions or anything like that’, said the
He said the move was not an indication of any dissatisfaction with
Warwick, which has worked for Independent for more than four years, but
was rather a reflection of the fact that the company was now much
The company declined to comment on whether Warwick’s fee had been cut,
but said that overall the company had made a major additional investment
The news emerged at a difficult time for Warwick, which was this month
hit by the simultaneous departure of its managing director Simon
Southgate (to Fleishman-Hillard) and the Wembley plc account (to The
Commenting on why the company had chosen to bring in a second agency
rather than expand Warwick’s brief, the Independent spokesman said
‘that’s the way we do things’.
Based in Ireland, where it is the largest newspaper publisher,
Independent is best known as the co-owner of the Independent with the