Fashion and clothing public relations specialist Andersson Whitehill has
unexpectedly ended its eight year relationship with Timberland,
prompting a full scale competitive pitch for the account.
The agency, which had been retained by Timberland on an annual project
by project basis since 1987, told the company it would not seek to renew
the estimated pounds 50,000 fee account after the expiry of its current
contract on 1 April.
Andersson Whitehill managing director Jenny Andersson insisted that the
parting was entirely amicable and explained that after eight years the
agency felt the time was right to hand the account to another firm.
‘There is very little we haven’t done and achieved for them and we
really excel in working on lesser known brands,’ she said. ‘We would
like to look at others in the market. Having a client like Timberland
prevents you from working with other similar brands.’
She added that Andersson Whitehill would work out its notice until the
end of March and had put forward the names of two alternative agencies
to pitch for the account. A third firm has also been approached by
In recent years Timberland has expanded its range from the production of
its famous Timberland boot to the supply of a larger range of footwear,
clothing and accessories - netting an annual UK sales turnover of
pounds 30 million.
Sales and marketing manager Michael Linskey said the new PR agency would
be expected to continue Andersson Whitehill’s media relations,
sponsorship and promotions work. An appointment is expected to be made
at the end of this month.