Lansons Communications, the specialist financial services consultancy,
is celebrating a double win this week after clinching two high-profile
accounts, IFA Promotion and People’s Bank.
The IFAP contract, probably the largest PR account in the personal
finance sector, with an estimated pounds 200,000 fee, was awarded to
incumbent Lansons on Tuesday after a lengthy review of both advertising
and PR which began in December (PR Week 1 December).
Lansons has handled the public relations account for the past three-and-
a-half years since winning it from Ludgate after a similar review in
1992. The final pitch this time saw Lansons pitted against Biss
Lancaster, Citigate and Consolidated Communications.
IFAP chief executive Robert Browne-Clayton, who instigated the review,
said that Lansons had clinched the account on the basis of its past
performance and proposals for the future.
‘They have done a lot of research and came up with good ideas on the
future development of IFAP up to the end of the century as well as over
the short term,’ he said.
Lansons has also been hired by People’s Bank as its first retained
public relations agency in the UK.
The US-based bank plans to issue a credit card in the UK later this year
and has briefed the agency to maximise press coverage for the launch and
build up its long term corporate profile.
‘It’s been an excellent week for us,’ said joint managing director Clare
Parsons. ‘Both are important accounts and it looks like we are going to
have a successful year.’