The weird and wired world of hi-tech public relations has given birth to
a new creature that could change the face of the industry as we know it.
Software manufacturer Insignia Solutions has given Grant Butler Coomber
account director Amanda Hassall the baffling title of virtual PR
According to GBC partner Sue Grant, Amanda’s title definitely does not
denote a public relations practitioner who is almost there, but not
quite with it.
‘It just means you don’t have to be in one location and sit at a desk
day-to-day,’ she says. ‘It’s not a world first. A lot of people do a
company’s PR functions on other premises. It’s a hot and sexy title.’
What next, I wonder? Pitching on the Internet? Pan-cyberspace accounts?