DIARY: A day at McDonald’s that was hard to stomach

When the chips are down lobbyists Peter Bingle and David Sowells, of the Communication Group, aren’t the sort of chaps to flinch from the frying squad.

When the chips are down lobbyists Peter Bingle and David Sowells, of the

Communication Group, aren’t the sort of chaps to flinch from the frying

squad.



The agency has just been hired by McDonald’s and like all suppliers and

staff, they were asked to experience life at the operational sharp end.

Chipper as ever, they donned their red hats, stood by their spatulas and

prepared to offer fries with everything.



With friends like theirs, they should perhaps have guessed that it

wouldn’t be a piece of cake (or even a hot apple pie).



Barely had they got into the swing of flipping burgers at the Kings Road

branch when the customer intimidation started - in the form of Labour

MPs Nicholas Brown and Doug Henderson who used the opportunity to quiz

Bingle and Sowells (loudly) about the chain’s environmental health

policy.



As if that wasn’t enough to put the two new boys off their complimentary

burger who should pop by for a bite but Rosemary Grogan, deputy chairman

of fellow lobby agency APCO UK.



To complete their agony, the restaurant boss told Veronica Foster,

McDonald’s corporate and public affairs manager, they were a tad too

slow. Don’t give up that day job chaps...



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