When the chips are down lobbyists Peter Bingle and David Sowells, of the
Communication Group, aren’t the sort of chaps to flinch from the frying
The agency has just been hired by McDonald’s and like all suppliers and
staff, they were asked to experience life at the operational sharp end.
Chipper as ever, they donned their red hats, stood by their spatulas and
prepared to offer fries with everything.
With friends like theirs, they should perhaps have guessed that it
wouldn’t be a piece of cake (or even a hot apple pie).
Barely had they got into the swing of flipping burgers at the Kings Road
branch when the customer intimidation started - in the form of Labour
MPs Nicholas Brown and Doug Henderson who used the opportunity to quiz
Bingle and Sowells (loudly) about the chain’s environmental health
As if that wasn’t enough to put the two new boys off their complimentary
burger who should pop by for a bite but Rosemary Grogan, deputy chairman
of fellow lobby agency APCO UK.
To complete their agony, the restaurant boss told Veronica Foster,
McDonald’s corporate and public affairs manager, they were a tad too
slow. Don’t give up that day job chaps...