MEDIA: What the Papers say; A taxing experience for the IFA

If Independent Financial Adviser Promotion, a group representing 15,000 UK financial advisers, were hoping that by sponsoring a Mintel survey on personal tax, they would get coverage for promoting savings schemes, they will have had mixed feelings about the results. The IFA promotion free phone number was featured in only three papers. Three nationals - the Daily Star, the Daily Express and the Independent chose to ignore the survey.

If Independent Financial Adviser Promotion, a group representing 15,000

UK financial advisers, were hoping that by sponsoring a Mintel survey on

personal tax, they would get coverage for promoting savings schemes,

they will have had mixed feelings about the results. The IFA promotion

free phone number was featured in only three papers. Three nationals -

the Daily Star, the Daily Express and the Independent chose to ignore

the survey.



While most headlines featured pounds 5.5 billion overpayment to the

Inland Revenue ten out of 12 articles contained detailed advice from IFA

Promotion on ways to reduce tax. The Daily Mail (15 Feb) slashed its

piece between the early and late edition, thereby losing details of how

to avoid over-taxation and any credit for the IFA Promotion. The Daily

Telegraph preferred to lead on the cut in rates at the Halifax, with the

IFA Promotion report in second billing. It was a case of the problem

rather than the solution dominating the coverage.



Evaluation and analysis by Carma International. Cuttings supplied by

Standard Press Analysts. ‘What The Papers Say’ can also be found at:

http://www.carma.com/carma.



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