MEDIA: Drop in sales for top Natmag titles

Sales of six of The National Magazine Company’s eight glossy upmarket titles dropped sharply in the second half of last year, according to the latest ABC figures.

Sales of six of The National Magazine Company’s eight glossy upmarket

titles dropped sharply in the second half of last year, according to the

latest ABC figures.



The poor figures follow a turbulent period for the publisher which had a

change of editors on four of its titles.



The biggest drop was shown by She which saw sales plummet 10 per cent to

252,046. Sales of Good Housekeeping, Country Living, Company, Esquire

and Cosmopolitan all fell. The only title to show any sales gain was

Harpers and Queen which increased sales by 5.6 per cent. House Beautiful

sales were static.



She editor Linda Kelsey left in December, Cosmopolitan editor Marcelle

D’Argy Smith left the magazine in June to be replaced by Company editor

Mandi Norwood, Country Living editor Francine Lawrence resigned in

September.



She publisher Karen Pusey said that she expected a ‘softening of the She

market’ as she had not supported the title with any promotional activity

in the later half of the year while the company researched the future

direction of the magazine.



A National Magazine Company spokeswoman said other factors which are

likely to have affected sales across the company were the introduction

of the National Lottery and scratchcards and magazine cover price

increases.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in