MEDIA: Firms jostle for ANR business

Competition is hotting up in the emerging audio news release business with the launch of a new international service.

Competition is hotting up in the emerging audio news release business

with the launch of a new international service.



US video news release company Medialink has joined forces with

Associated Press and ABC Radio to set up an international radio service

for the PR industry.



The service, which launches next month, will distribute audio news

releases (ANRs) to hundreds of radio stations across the US, Canada and

the UK. The UK distribution will be handled by press release

distribution company Two-Ten Communications.



Medialink will also be covering live events and, at a later date, the

broadcast of ANRs on the worldwide web.



Medialink’s move follows Press Association-owned PA News’ announcement

in November that it was setting up an entertainment news service for

radio stations.



Medialink will also be competing with World Television News. Medialink

vice chairman David Davis said the growth of news/talk formats, such as

Talk Radio, has opened up ANR opportunities for clients across all

fields.



According to the Radio Authority, the number of stations in the UK has

grown rapidly to 185 in the last five years.



Davis would not reveal prices, nor would he put a figure on the

potential size of the audio news release market, but he estimated the

worldwide video news release market to be worth around pounds 40m.



Two-Ten Communications head of editorial and broadcast services Alan

Hardy said: ‘In the US there are thousands of stations and the question

is where do you start. The great thing for us is that we will now have

someone there to handle international work.’



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