Competition is hotting up in the emerging audio news release business
with the launch of a new international service.
US video news release company Medialink has joined forces with
Associated Press and ABC Radio to set up an international radio service
for the PR industry.
The service, which launches next month, will distribute audio news
releases (ANRs) to hundreds of radio stations across the US, Canada and
the UK. The UK distribution will be handled by press release
distribution company Two-Ten Communications.
Medialink will also be covering live events and, at a later date, the
broadcast of ANRs on the worldwide web.
Medialink’s move follows Press Association-owned PA News’ announcement
in November that it was setting up an entertainment news service for
Medialink will also be competing with World Television News. Medialink
vice chairman David Davis said the growth of news/talk formats, such as
Talk Radio, has opened up ANR opportunities for clients across all
According to the Radio Authority, the number of stations in the UK has
grown rapidly to 185 in the last five years.
Davis would not reveal prices, nor would he put a figure on the
potential size of the audio news release market, but he estimated the
worldwide video news release market to be worth around pounds 40m.
Two-Ten Communications head of editorial and broadcast services Alan
Hardy said: ‘In the US there are thousands of stations and the question
is where do you start. The great thing for us is that we will now have
someone there to handle international work.’