Edited by John-Pierre Joyce

Edited by John-Pierre Joyce

STOCKHOLM: Martins to head up H&K

Hill and Knowlton will open its first branch in Sweden in April. Headed

by Jerry Bergstrom vice president and partner Theo Martins, with

assistance from fellow JB consultant Mickael Westmark, the new office

will handle mainly corporate work for clients. ‘There are a lot of

opportunities in Sweden and I think this new operation can take care of

them,’ said Martins. H&K previously had an affiliation with local agency

Gullers Group.

BERLIN: Trimedia wins electric account

France’s state-owned electricity group Electricite de France has hired

Trimedia as its first public relations consultancy in Germany. The

agency, which won the account following a five-way pitch, has been asked

to organise a press conference for business and electricity industry

journalists in March. The rest of the brief will be outlined later this


STOCKHOLM: KREAB told to repitch to BA

British Airways is reviewing its public relations representation in

Sweden. The international carrier has retained KREAB for the last ten

years but has asked the agency to repitch for the account along with

several other firms. Work will be mainly media relations-driven with the

emphasis on raising BA’s overall corporate profile in Sweden. The search

is being led from Frankfurt by BA’s public relations manager for

northern and eastern Europe Bernd Wietfeld.

PARIS: Baby boom for Edelman Rouet

Edelman Rouet has been hired by baby goods manufacturer Bebe Confort to

promote its new Marine range of clothes, prams, and cots. The Europe-

wide brief will focus on media relations and events, although target

countries have yet to be decided. Edelman Rouet was the company’s public

relations adviser until July 1994 when it lost the account to an

independent consultant. It was rehired last month following a management

change at Bebe Confort.

LEEDS: PSPR to woo tourists to Yorkshire

Harrogate-based agency Paul Sowerby Public Relations has been appointed

by Leeds City Council to raise the city’s profile in Europe and to

emphasise its position as a gateway to tourist attractions in Yorkshire.

Working with affiliates in Spain, France, Germany and Denmark, the

agency will highlight Leeds as a venue for the Euro 96 football

championships and the site of the Royal Armouries collection. The

company beat three other consultancies for the 12 month contract.

MADRID: Sanchis shows financial sense

Spain’s third-largest public relations firm Sanchis y Asociados has

acquired a 30 per cent stake in specialist financial consultancy Common

Sense. Following an exchange of shares, Common Sense will join the seven

other agencies in the Sanchis y Asociados group - renamed from

Mediatique last year. The agency has nine staff and in 1995 won fee

income worth Pta 90 million (pounds 473,000). ‘We are establishing all

the necessary specialist needs for clients,’ said Sanchis y Asociados

president Jose Luis Sanchis.

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