NEWS: Sony’s best-selling video game PlayStation ...

Sony’s best-selling video game PlayStation has clinched a pounds 50,000 deal to sponsor next month’s British Snowboard Championships. Over 200 top UK snowboarders, 3,000 spectators and film crews from Sky Sports and the Channel 4 series Board Stupid will descend on the French Alpine Resort of Meribel for the event. The London-based freesports agency SSM is co-ordinating marketing management and public relations with the British Snowboarding Association.

Sony’s best-selling video game PlayStation has clinched a pounds 50,000

deal to sponsor next month’s British Snowboard Championships. Over 200

top UK snowboarders, 3,000 spectators and film crews from Sky Sports and

the Channel 4 series Board Stupid will descend on the French Alpine

Resort of Meribel for the event. The London-based freesports agency SSM

is co-ordinating marketing management and public relations with the

British Snowboarding Association.



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