Sony’s best-selling video game PlayStation has clinched a pounds 50,000
deal to sponsor next month’s British Snowboard Championships. Over 200
top UK snowboarders, 3,000 spectators and film crews from Sky Sports and
the Channel 4 series Board Stupid will descend on the French Alpine
Resort of Meribel for the event. The London-based freesports agency SSM
is co-ordinating marketing management and public relations with the
British Snowboarding Association.