NEWS: Roberts takes temporary hold of the PR reins at Channel 5

Channel 5 Broadcasting, winner of the licence for Britain’s fifth terrestrial TV channel, has drafted in Liz Roberts, formerly head of press and publicity at BSkyB, as its acting head of PR.

Channel 5 Broadcasting, winner of the licence for Britain’s fifth

terrestrial TV channel, has drafted in Liz Roberts, formerly head of

press and publicity at BSkyB, as its acting head of PR.



A decision on a more permanent appointment will not be made until a

marketing director has been appointed, according to the office of

Channel 5’s chief executive Ian Ritchie.



Roberts, who left BSkyB in February after two years, was previously with

Roy Addison PR. Addison, who is now director of communications for

Pearson Television, helped the Channel 5 Broadcasting consortium, which

includes Pearson and MAI, in the lead up to the licence being awarded.



Addison is understood to have recommended that Channel 5 hire someone on

a temporary basis until the post can be filled permanently, to allow him

to concentrate on his heavy commitments with Pearson Television.



Both Roberts and Addison are currently on holiday and unavailable to

comment. Channel 5 saw off an attempt by Virgin Television to have its

licence award overturned when the High Court refused a judicial review

in January. The channel is expected to launch in early 1997.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in