Profile Public Relations, the hi-tech business-to-business specialist,
has won a pounds 200,000 account from BT’s data networking division
Managed Network Services (MNS).
The world’s largest data network service, MNS installs and manages
technology which allows companies to shift data between locations across
Profile director Jeremy Hunt, who is leading the five-strong team on the
account, explained that the agency would seek to improve MNS’ profile in
the business market through a media relations campaign. Target
publications will include business management magazines as well as
telecommunications and information technology publications.
‘Work will be market led rather than product led,’ said Hunt. ‘The
PRwill support and translate technical messages to a business audience.
We want to show that British Telecom is the market leader and can manage
as well as set up a network.
‘BT is very innovative in the services it offers. This is a great
opportunity to show a creative approach for a major blue chip client,’
Profile won the account after a four way pitch against incumbent Penn
Communications, A Plus and Spec Communications.