NEWS: EC sticks with Rowland for regional activities

The Rowland Company has beaten off four other agencies to hold onto a 1.5 million ecus (pounds 1.2 million) PR contract with the European Commission’s regional policy wing.

The Rowland Company has beaten off four other agencies to hold onto a

1.5 million ecus (pounds 1.2 million) PR contract with the European

Commission’s regional policy wing.



Directorate General XVI, which is responsible for social and economic

development in underdeveloped regions of the European Union, received

bids from a total of seven other firms for the three-year contract, from

which four were shortlisted.



The Directorate General maintains its own in-house information unit but

relies on outside consultancy support to promote its activities.



The Rowland Company’s managing director in Brussels Stephanie Molyneux,

said that the agency would be involved in public relations work for all

of DG XVI’s activities, not just particular campaigns or initiatives.



‘The contract covers any kind of communications needs and is not linked

to a particular project,’ she said. ‘We will be developing long- term

strategies on a pan-European basis.’



Among the schemes Rowland will help promote is the biannual

Europartenariat. Hosted by a different region every six months, the

event provides a forum and networking opportunity for small and medium-

sized businesses.



The Rowland Company has handled the account since the end of 1992 after

the EC issued a public call for tender. The tender was advertised again

in the EC’s Official Journal in May last year.



Molyneux explained that The Rowland Company will start to implement the

public relations strategy it had formulated in Brussels during its first

three years on the account. The programme will initially roll out across

the UK, France and Germany.



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