The Rowland Company has beaten off four other agencies to hold onto a
1.5 million ecus (pounds 1.2 million) PR contract with the European
Commission’s regional policy wing.
Directorate General XVI, which is responsible for social and economic
development in underdeveloped regions of the European Union, received
bids from a total of seven other firms for the three-year contract, from
which four were shortlisted.
The Directorate General maintains its own in-house information unit but
relies on outside consultancy support to promote its activities.
The Rowland Company’s managing director in Brussels Stephanie Molyneux,
said that the agency would be involved in public relations work for all
of DG XVI’s activities, not just particular campaigns or initiatives.
‘The contract covers any kind of communications needs and is not linked
to a particular project,’ she said. ‘We will be developing long- term
strategies on a pan-European basis.’
Among the schemes Rowland will help promote is the biannual
Europartenariat. Hosted by a different region every six months, the
event provides a forum and networking opportunity for small and medium-
The Rowland Company has handled the account since the end of 1992 after
the EC issued a public call for tender. The tender was advertised again
in the EC’s Official Journal in May last year.
Molyneux explained that The Rowland Company will start to implement the
public relations strategy it had formulated in Brussels during its first
three years on the account. The programme will initially roll out across
the UK, France and Germany.