Hill and Knowlton subsidiary Carl Byoir has been renamed Drum Venture
Communications and repositioned as a creative marketing agency three
years after the brand was resurrected as a high level strategic
The US-based Byoir, which was established in 1930, was bought by WPP and
rolled into H&K in the early 1980s. The brand was resurrected by Hill
and Knowlton in 1992 to handle client conflicts in both the UK and the
Lisa ter Haar, who has headed the agency’s UK office since the 1992
relaunch, said she was concerned the name ‘was only known by older
marketing people, not the younger tranche of marketing people.’ Ter Haar
said the name was confusing as people thought she was calling from a car
Drum has moved away from its corporate consultancy heritage and is now
positioning itself as a creative marketing agency with clients such as
shoe company Florsheim and the Feed the Children charity.
Ter Haar says she will work with Hill & Knowlton and WPP-owned
advertising agency J Walter Thompson, in whose Berkeley Square buildings
it is based, ‘as and when it is appropriate’.