NEWS: The British Olympic Association has appointed ...

The British Olympic Association has appointed Hill and Knowlton to help raise the pounds 4 million required to send gold medallist Sally Gunnell (above) and her 500 British team mates to the Atlanta games in July. Hill and Knowlton’s media relations campaign will target the business media to attract corporate funding and future sponsorship. The agency also plans to promote up and coming athletes in the sporting media.

The British Olympic Association has appointed Hill and Knowlton to help

raise the pounds 4 million required to send gold medallist Sally Gunnell

(above) and her 500 British team mates to the Atlanta games in July.

Hill and Knowlton’s media relations campaign will target the business

media to attract corporate funding and future sponsorship. The agency

also plans to promote up and coming athletes in the sporting media.



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