NEWS: Lewis steps up British Legion PR

The Royal British Legion, now celebrating its 75th anniversary, has appointed its first head of communications as part of the returned servicemen’s charity’s plans to relaunch itself.

The Royal British Legion, now celebrating its 75th anniversary, has

appointed its first head of communications as part of the returned

servicemen’s charity’s plans to relaunch itself.



Charles Lewis, corporate communications director at British Steel since

1990, has taken on the new post heading up the seven strong team, four

of whom work on the charity’s bi-monthly magazine.



Lewis left British Steel last month following a reorganisation. His role

is now split between John Bowden, director of investor and media

relations, and Geoff Hooker, director of market and product development,

as the company seeks to focus its public relations effort on the City

and investors.



Lewis joins the Legion as it is in the process of reshaping itself in

the wake of the Gulf War and the fight for recognition and compensation

for victims of the debilitating Gulf War Syndrome.



Two of the Royal Legion’s key objectives are to lower the average age of

Legion members and to ensure that the general public does not regard

last year’s 50th anniversary of the second world war as the closing

chapter in the remembrance of sacrifices made by servicemen and women.



Lewis said that he was ‘re-appraising‘ the use of external public

relations consultancies. Warwick Corporate’s Brian Basham has been

carrying out unpaid ad hoc work for the charity.



No political lobbyists are used as the Legion ‘prefers to use its own

people’. The Legion has 750,000 members, 3,000 branches, and 750 staff

and a turnover of pounds 30 million.



Lewis said he took the job because, after a career spanning several blue

chip companies, from retail to the chemicals industry, he ‘wanted to put

something back in.’



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