NEWS: Energis review signals battle in UK telecoms

Telecoms operator Energis is reviewing its external and internal PR in a bid to take on AT&T, BT and Mercury in the telecoms market.

Telecoms operator Energis is reviewing its external and internal PR in a

bid to take on AT&T, BT and Mercury in the telecoms market.



Annie Jupp, PR manager at the National Grid subsidiary, said she was

holding ‘informal chats’ with PR firms to handle Energis’ estimated

pounds 100,000 fee business-to-business and corporate PR account.



Jupp said she was looking for a ‘broad based agency with consumer,

business and technology experience’ and plans to make a shortlist by the

start of next month.



Energis was forced to look for another agency after the firm it has used

for the last two years, Lexis, resigned the account to take on AT&T’s

business PR contract, believed to be worth pounds 300,000 in fees (PR

Week, 9 February).



Jupp said she aims to review Energis’ nine-strong internal marketing

function, which incorporates PR and advertising before hiring another

agency.



The company plans to step up sales and marketing over the next two years

and is likely to expand its PR staff.



‘We spent last year building and developing our network,’ said Jupp.

‘Now it is in operation it’s time to make an impact on the marketplace.



‘I am deciding how I want to see Energis in the press and on TV and

radio - the whole spectrum of PR,’ she added.



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