NEWS: Vercoe returns to his JBA roots

Patrick Vercoe, former chairman of collapsed West Midlands public relations agency Belou, has resurfaced with his former agency.

Patrick Vercoe, former chairman of collapsed West Midlands public

relations agency Belou, has resurfaced with his former agency.



Vercoe became a partner of Banbury-based JBA PR in January, a month

after Belou called in liquidators with debts of almost pounds 300,000.



The move was a re-appointment for Vercoe, who was partner of JBA

(formerly Julian Berrisford Associates) from 1993 to 1994.



Vercoe, a founder of Countrywide Communications, says JBA intends to

develop beyond its current automotive PR focus. He said: ‘We have

recently won a couple of pieces of business and are looking at new

opportunities on the business to business side.’



He confirmed that, having bought Belou’s ‘goodwill’, JBA was speaking to

some of its ex-clients but would not identify them.



Former Belou clients included Air France Holidays, Electrolux, Vauxhall

Motors, Stannah Lifts and the University of Warwick.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in