Diary: Once bitten sponsor shies away from PR scrum

Citigate Technology has become embroiled in the rugby scandal surrounding a missing chunk of a player’s ear. London Scottish player Simon Fenn allegedly had part of his ear bitten off in a scrum during a match against rivals Bath on 10 January.

Citigate Technology has become embroiled in the rugby scandal

surrounding a missing chunk of a player’s ear. London Scottish player

Simon Fenn allegedly had part of his ear bitten off in a scrum during a

match against rivals Bath on 10 January.



While Citigate client the Morse Group rather unfortunately chose the

London Scottish/Bath game to launch its pounds 1 million sponsorship of

Scottish, matters were made more interesting because another Citigate

client called Druid sponsors Bath.



Gareth Thompson, a director of Citigate Technology who works on the

Morse account, says: ’It was a bit of a baptism of fire. Everybody was

looking forward to a real nail biter but instead we got an ear

biter.’



Thompson adds that the two account teams haven’t quite come to blows

over the incident but they’re keeping their distance. Especially as Bath

player Phil de Glanville works for the marketing team at Druid and

regularly liaises with the Citigate team.



Despite the damage to Fenn’s ear, the day wasn’t a complete loss for

Citigate and Morse. ’Because of the incident Morse were all over News at

Ten when we just expected a mention in Rugby World,’ says Thompson.



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