Diary: War zones do less damage than a full metal cabinet on PR’s frontline

Former BBC Radio reporter Matt Peacock thought he was swapping intrepid war zone action for the safe world of PR when he took a job as a senior consultant at Regester Larkin. How wrong he was.

Former BBC Radio reporter Matt Peacock thought he was swapping

intrepid war zone action for the safe world of PR when he took a job as

a senior consultant at Regester Larkin. How wrong he was.



Peacock spent the last nine years covering conflict in Bosnia, the West

Bank, Karachi and Northern Ireland, most recently for the World at

One.



Despite emerging from this without so much as a scratch Peacock lasted

just one week in PR before he was on the wounded list.



After gashing his head opening a cupboard door at the office Peacock

says: ’I used to go to war zones and emerged unscathed, but a few days

into my PR career and I’m already injured.’



Fortunately for Peacock his BBC experience has taught him to stay calm

in a crisis. He spent time on courses run by the Royal Army Medical

division on taking evasive action and bandaging wounds.



Peacock administered his own care and got on with the job of

co-ordinating crisis management for clients such as British Airways,

British Gas, Thames Water and 3M. Despite his injury our hero has vowed

to persevere with his new career.



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