Former BBC Radio reporter Matt Peacock thought he was swapping
intrepid war zone action for the safe world of PR when he took a job as
a senior consultant at Regester Larkin. How wrong he was.
Peacock spent the last nine years covering conflict in Bosnia, the West
Bank, Karachi and Northern Ireland, most recently for the World at
Despite emerging from this without so much as a scratch Peacock lasted
just one week in PR before he was on the wounded list.
After gashing his head opening a cupboard door at the office Peacock
says: ’I used to go to war zones and emerged unscathed, but a few days
into my PR career and I’m already injured.’
Fortunately for Peacock his BBC experience has taught him to stay calm
in a crisis. He spent time on courses run by the Royal Army Medical
division on taking evasive action and bandaging wounds.
Peacock administered his own care and got on with the job of
co-ordinating crisis management for clients such as British Airways,
British Gas, Thames Water and 3M. Despite his injury our hero has vowed
to persevere with his new career.