Californian-based software company Documentum has hired HBI Helga
Bailey to handle its corporate and product PR in Germany, Austria and
German speaking Switzerland.
The Munich-based hi-tech specialist won the account following a
competitive two-way pitch. Josef Huber, European marketing director for
Documentum, said HBI’s role would include full service PR activities and
setting up shows and events.
In the UK, Documentum’s PR accounts are handled by Eric Leach Marketing,
and in France by Actual Communications. Documentum also has PR managers
in the UK and Germany, and is expecting to appoint a third for its
French office by September.
Documentum develops, markets and supports a range of business document
management products. In September it was named as the fastest growing
Silicon Valley software company by accountants Deloitte and Touche.