INTERNATIONAL: HBI signs up with Documentum

Californian-based software company Documentum has hired HBI Helga Bailey to handle its corporate and product PR in Germany, Austria and German speaking Switzerland.

Californian-based software company Documentum has hired HBI Helga

Bailey to handle its corporate and product PR in Germany, Austria and

German speaking Switzerland.



The Munich-based hi-tech specialist won the account following a

competitive two-way pitch. Josef Huber, European marketing director for

Documentum, said HBI’s role would include full service PR activities and

setting up shows and events.



In the UK, Documentum’s PR accounts are handled by Eric Leach Marketing,

and in France by Actual Communications. Documentum also has PR managers

in the UK and Germany, and is expecting to appoint a third for its

French office by September.



Documentum develops, markets and supports a range of business document

management products. In September it was named as the fastest growing

Silicon Valley software company by accountants Deloitte and Touche.



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