INTERNATIONAL: Shandwick reshuffle opens Asian opportunities

Following Michael Murphy’s appointment as managing director of Shandwick UK (PR Week, 16 January 1998), the agency is looking for a chief executive for its Singapore and Hong Kong operations.

Following Michael Murphy’s appointment as managing director of

Shandwick UK (PR Week, 16 January 1998), the agency is looking for a

chief executive for its Singapore and Hong Kong operations.



Singapore chief Charles Lankester has taken over Murphy’s former role as

regional director for Asia.



Murphy’s remit also included managing the Hong Kong office.



Lankester will oversee operations in New Zealand, Hong Kong, Singapore,

Thailand, China, Malaysia and Taiwan, as well as a joint venture in

India.



He will also be responsible for Shandwick’s affiliates in the

Philippines, Indonesia, Vietnam and Korea. His remit does not include

Australia or Japan. Both Lankester and Murphy report to group chief

executive Dermot McNulty.



Lankester joined Burson-Marsteller’s London office in 1986 and

transferred to the Hong Kong branch in 1989 as a manager in the

corporate and financial group.



After a two-year stint at Ogilvy and Mather, he joined Shandwick as

director of the Hong Kong office in 1993.



Lankester said: ’The Asian markets have gone through unprecedented

growth over the last five years. We are now experiencing a period of

slowdown but the fundamentals are solid and companies need PR whether

times are good or bad.’



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