The French post office has appointed Pascal Copin as its director
Copin is just one of a raft of new appointments at La Poste, which is to
undergo a fundamental restructure in preparation for liberalisation of
the postal industry within Europe. He replaces Jacques Jordan, who has
not yet announced his next move.
Copin joins from his post as director of La Poste’s northern region, one
of around 100 regional divisions within the organisation. As a regional
director he was responsible for every aspect of the local service and
its corporate resources, including human resources and finance.
In his new role he will oversee a department of 60 people based at La
Poste’s headquarters on the outskirts of Paris, and a network of
regional press offices, with responsibility for corporate PR and
La Poste has no corporate agencies.
Copin is not responsible for product PR, which is handled by each of the
services, such as post or parcels, individually.
He reports to the organisation’s number two, director general Martin
Vial. Vial was appointed in November 1997 and has since announced seven
The French postal service is currently negotiating the implementation in
France of a European directive ordering the liberalisation of the postal
market across Europe. La Poste will also have to negotiate the
introduction of a 35-hour working week, announced by the French
government last year.
Copin has no formal PR experience. He began his career at La Poste in
1986, as deputy to the director of the organisation’s northern region,
after a three-year course at a specialist postal and telecommunications