INTERNATIONAL: La Poste delivers Copin into comms director role

The French post office has appointed Pascal Copin as its director of communications.

The French post office has appointed Pascal Copin as its director

of communications.



Copin is just one of a raft of new appointments at La Poste, which is to

undergo a fundamental restructure in preparation for liberalisation of

the postal industry within Europe. He replaces Jacques Jordan, who has

not yet announced his next move.



Copin joins from his post as director of La Poste’s northern region, one

of around 100 regional divisions within the organisation. As a regional

director he was responsible for every aspect of the local service and

its corporate resources, including human resources and finance.



In his new role he will oversee a department of 60 people based at La

Poste’s headquarters on the outskirts of Paris, and a network of

regional press offices, with responsibility for corporate PR and

internal communications.



La Poste has no corporate agencies.



Copin is not responsible for product PR, which is handled by each of the

services, such as post or parcels, individually.



He reports to the organisation’s number two, director general Martin

Vial. Vial was appointed in November 1997 and has since announced seven

new directors.



The French postal service is currently negotiating the implementation in

France of a European directive ordering the liberalisation of the postal

market across Europe. La Poste will also have to negotiate the

introduction of a 35-hour working week, announced by the French

government last year.



Copin has no formal PR experience. He began his career at La Poste in

1986, as deputy to the director of the organisation’s northern region,

after a three-year course at a specialist postal and telecommunications

college.



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