Hill and Knowlton has appointed its first president and managing
partner for Latin America as it seeks to expand in the region.
Juan-Carlos Cappello joins H&K from the ITT Corporation where he was
senior vice-president and director of corporate relations.
Hill and Knowlton already has offices in Mexico City and Sao Paulo and
is set to open an office in Buenos Aires, Argentina. Chairman and chief
executive of H&K Howard Paster said: ’We have put a corporate structure
to a region where we have operated for many years.’
Cappello joins H&K’s worldwide executive committee as it attempts to
build up the levels of business undertaken in Latin America. ’We need to
build an interest commensurate with the increasing levels of investment
here from the US and Europe, said Cappello.
Although H&K has representation through affiliates in most Latin
American markets it is committed to a programme of establishing its own
offices in large cities. Chile is likely to follow Argentina as a market
Chilean-born Cappello describes Chile as ’pre-eminent’ among the South
H&K sees Latin America as an increasingly important market due to high
levels of economic growth and increasing amounts of privatisation
Cappello reports directly to Paster who oversees H&K’s 49 offices in 28