Ludgate Communications has lost four of its senior staff in a bid
led by Gay Collins, director of the agency’s corporate division, to set
up an independent consultancy. The departures mean that 12 board
directors have left Ludgate in under two years.
Collins and fellow corporate directors Andrew Nicolls and Shona
Prendergast and financial services director Louise Hatch resigned last
The four arrived at work on Monday morning and were immediately asked to
leave the office by chief executive Robin Hepburn. They have been placed
on gardening leave with six month notice periods. Their contracts
include undertakings not to work with Ludgate clients for 12 months.
Despite receiving substantial bonuses from McCann Erickson’s buy-out of
Ludgate last year the four directors were not subject to an earnout.
They will self-finance their new venture without recourse to venture
Collins said: ’The driving factor for us leaving was to establish our
own business but we wouldn’t have done this if we were absolutely happy
with our existing roles.’
Hepburn played down the departures: ’I’m very sad that they should
choose to do this now when there are big opportunities at Ludgate. We
will talk to clients, avoid a knee-jerk reaction and the dramatic
over-promotion of people.’
The departure leaves Ludgate with gaps to fill. Collins, Nicolls, and
Prendergast were the last three remaining directors of Ludgate’s
corporate division following the departures of Nick Boakes last year and
Mick Smith in 1996. Hatch was the most significant player in its
financial services department.