Former Greenpeace UK head of media, Adam Woolf, has set up his own
freelance consultancy business aimed at the voluntary sector.
Woolf’s clients include the charity Community Service Volunteers;
environmental group the International Institute for Energy Conservation
and the National Homeless Alliance. He is in discussions with several
Woolf, 31, was head of media at Greenpeace UK from 1993 until March
1997, reporting to executive director Peter Melchett. During this time,
he ran campaigns against the deep water disposal of the Brent Spar oil
platform, Shell’s operations in Nigeria and French nuclear testing in
the South Pacific. Woolf was replaced at Greenpeace by Gerry Doyle.
From 1989 to 1993 he was head of public relations at Crisis, the
national charity for single homeless people.
Woolf said he was particularly keen to help smaller firms in the
non-profit-making sector with media training and strategy.
’This sector is about changing things for the better,’ he told PR
’I want to help progressive groups secure positive change.
’Every year voluntary organisations launch thousands of different
campaigns, but few of them achieve the attention they deserve and fewer
still achieve their objectives,’ he said.