Ex-Greenpeace campaigner targets the voluntary sector

Former Greenpeace UK head of media, Adam Woolf, has set up his own freelance consultancy business aimed at the voluntary sector.

Former Greenpeace UK head of media, Adam Woolf, has set up his own

freelance consultancy business aimed at the voluntary sector.



Woolf’s clients include the charity Community Service Volunteers;

environmental group the International Institute for Energy Conservation

and the National Homeless Alliance. He is in discussions with several

other organisations.



Woolf, 31, was head of media at Greenpeace UK from 1993 until March

1997, reporting to executive director Peter Melchett. During this time,

he ran campaigns against the deep water disposal of the Brent Spar oil

platform, Shell’s operations in Nigeria and French nuclear testing in

the South Pacific. Woolf was replaced at Greenpeace by Gerry Doyle.



From 1989 to 1993 he was head of public relations at Crisis, the

national charity for single homeless people.



Woolf said he was particularly keen to help smaller firms in the

non-profit-making sector with media training and strategy.



’This sector is about changing things for the better,’ he told PR

Week.



’I want to help progressive groups secure positive change.



’Every year voluntary organisations launch thousands of different

campaigns, but few of them achieve the attention they deserve and fewer

still achieve their objectives,’ he said.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.