Spring O’Brien wins Pelican brief for Cafe Rouge

Restaurant owner The Pelican Group has hired Spring O’Brien as its first PR agency to work on an account for its Cafe Rouge chain.

Restaurant owner The Pelican Group has hired Spring O’Brien as its

first PR agency to work on an account for its Cafe Rouge chain.



Spring won the account in a three-way pitch. Cafe Rouge had previously

handled its PR in-house.



The decision to appoint an agency was made after market research showed

low brand recognition. ’Our core values were not being communicated to

our customers,’ said Pelican group operations director Jo Cumming.



The PR for Pelican’s other chains, Dome and Mama Amalfi, is still being

handled in-house but Cumming suggested it could be put out to tender if

the Cafe Rouge account is a success.



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