French outdoor ad company signs Grandfield

JC Decaux, the French outdoor advertising company, has appointed Grandfield as its first retained UK agency.

JC Decaux, the French outdoor advertising company, has appointed

Grandfield as its first retained UK agency.



Grandfield won the account to handle corporate PR and public affairs

activities after a pitch against Lexis PR.



The move is part of a push to increase JC Decaux’s 30 per cent market

share in the UK. Spencer Berwin, JC Decaux sales manager said: ’We’ve

been active for six years in the UK. Grandfield will raise awareness of

contract wins and attractive campaigns.’



Grandfield will also work on political issues, particularly at local

government level. Good relations with local councils are vital to JC

Decaux which provides street furniture such as bus shelters in exchange

for licences to sell advertising space.



Nick Boakes, deputy managing director at Grandfield, said: ’We know JC

Decaux’s business well and understand what they want. In terms of public

affairs, decisions on street advertising are made very much at a local

level so we will focus on this element.’



Decaux’s street furniture is used by 1,000 municipal authorities in 16

countries across Europe, the US and Australia.



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