Slater leaves Zeneca to form Athena Medical

Zeneca Pharmaceutical UK has lost PR manager Cherry Slater, who has left to run her own agency, Athena Medical Public Relations.

Zeneca Pharmaceutical UK has lost PR manager Cherry Slater, who has

left to run her own agency, Athena Medical Public Relations.



Athena is backed by a holding company - healthcare communications group

LEC Communications - which owns two advertising agencies and a marketing

initiative company, all specialising in healthcare.



Slater was the first PR manager at Zeneca, where she created an in-house

department after her arrival in 1994. She directed the PR programmes for

seven new product launches and six licence extensions, working with

Shire Hall, Fusion Communications and Hill and Knowlton.



Duncan Burke, who was previously responsible for professional relations

in his role as corporate affairs associate, has become professional

relations and PR manager at Zeneca.



Slater plans to use her expertise in product launches to attract clients

to Athena, and she is currently recruiting a senior player to the

agency.



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