Zeneca Pharmaceutical UK has lost PR manager Cherry Slater, who has
left to run her own agency, Athena Medical Public Relations.
Athena is backed by a holding company - healthcare communications group
LEC Communications - which owns two advertising agencies and a marketing
initiative company, all specialising in healthcare.
Slater was the first PR manager at Zeneca, where she created an in-house
department after her arrival in 1994. She directed the PR programmes for
seven new product launches and six licence extensions, working with
Shire Hall, Fusion Communications and Hill and Knowlton.
Duncan Burke, who was previously responsible for professional relations
in his role as corporate affairs associate, has become professional
relations and PR manager at Zeneca.
Slater plans to use her expertise in product launches to attract clients
to Athena, and she is currently recruiting a senior player to the