The Rolls-Royce Action Committee, a group of wealthy Rolls-Royce
and Bentley enthusiasts, has appointed CDC Public Affairs ahead of a
likely bid for Rolls-Royce Motor Cars.
The Action Committee was formed last December in reaction to the threat
of Rolls-Royce being sold to a foreign bidder by its current owner
The committee is likely to announce details of its own bid next week but
may face strong competition from German car manufacturers BMW and
CDC will work on media relations and will also liaise with Rolls-Royce
and Bentley owners to keep them informed of developments and to generate
funds. The Committee will need around pounds 700 million to fund a bid
and subsequent investment.
Mike Penning, director of CDC, said: ’We’re working on the image of the
bid. We want to keep the name of Rolls-Royce, obtain collateral to fund
the building of a new model and ensure it uses a British engine.’
The Committee is headed by chairman Michael Shrimpton, a barrister and
Rolls-Royce owner. The committee’s cause could be helped by
contributions from five billionaires who are among the members of the
Rolls-Royce Enthusiasts’ Club as well as from investment banks.