Scope appoints Yearley in new planning push

Scope Ketchum has hired Ruth Yearley as its first director of planning and research, as part of a drive to enhance the agency’s core skills.

Scope Ketchum has hired Ruth Yearley as its first director of

planning and research, as part of a drive to enhance the agency’s core

skills.



Yearley joins the agency in March from her role as head of planning at

branding consultancy Interbrand, which is owned by Scope Ketchum’s

parent company Omnicom.



Scope is one of a number of agencies to give the planning function

priority.



Burson-Marsteller director Edna Kissman runs a four-strong planning

team, while director Marc Moninski runs Fishburn Hedges’ planning

function.



Countrywide Porter Novelli also has a planning directior.



Scope Ketchum CEO James Maxwell said that better understanding of brands

and consumers, and adopting the more rigorous approach to planning used

by advertising agencies would be key to the consultancy’s success.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.