Fidelity targets company pensions with Shandwick

Fidelity Investments has appointed Shandwick Consultants to handle corporate PR for its institutional pension management business.

Fidelity Investments has appointed Shandwick Consultants to handle

corporate PR for its institutional pension management business.



It has consolidated the account under one agency having previously used

Dewe Rogerson for its defined contribution pensions and Lansons

Communications for its defined benefits schemes.



Paul Kafka, executive director and director of corporate communications

at Fidelity, said: ’We wanted a more unified corporate approach in our

institutional pensions PR. Shandwick has been given a very focused role

to help us build awareness.’



Lansons will still handle PR for Fidelity’s UK retail pensions

business.



Shandwick’s remit is to promote Fidelity’s pensions to major

corporations and local authorities.



Fidelity is the largest supplier of institutional pensions in the world

but is still a niche player in the UK. However, it manages pensions for

companies including BP and Vauxhall and hopes to reach the 15 per cent

market share of company pensions it enjoys in the US. Ten per cent of

its UK company pensions clients are FTSE-100 companies.



Shandwick is expected to focus on defined contributions pensions -

schemes where contributions and payout levels are fixed. These are

gradually replacing defined benefits schemes - pensions based on final

salary.



In worldwide terms Fidelity invests pounds 333 billion for its

investors, many of them small private contributors. Its chairman Ned

Johnson recently announced plans for Fidelity to diversify to make it

less reliant on share prices.



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