Fidelity Investments has appointed Shandwick Consultants to handle
corporate PR for its institutional pension management business.
It has consolidated the account under one agency having previously used
Dewe Rogerson for its defined contribution pensions and Lansons
Communications for its defined benefits schemes.
Paul Kafka, executive director and director of corporate communications
at Fidelity, said: ’We wanted a more unified corporate approach in our
institutional pensions PR. Shandwick has been given a very focused role
to help us build awareness.’
Lansons will still handle PR for Fidelity’s UK retail pensions
Shandwick’s remit is to promote Fidelity’s pensions to major
corporations and local authorities.
Fidelity is the largest supplier of institutional pensions in the world
but is still a niche player in the UK. However, it manages pensions for
companies including BP and Vauxhall and hopes to reach the 15 per cent
market share of company pensions it enjoys in the US. Ten per cent of
its UK company pensions clients are FTSE-100 companies.
Shandwick is expected to focus on defined contributions pensions -
schemes where contributions and payout levels are fixed. These are
gradually replacing defined benefits schemes - pensions based on final
In worldwide terms Fidelity invests pounds 333 billion for its
investors, many of them small private contributors. Its chairman Ned
Johnson recently announced plans for Fidelity to diversify to make it
less reliant on share prices.