British Telecom has completed the first stage of its comprehensive
PR review with the selection of 30 agencies to place on its list of
Among the 49 agencies which applied, Spec Communications and Life PR
were not included on the roster, but both will continue work on their
current BT contracts.
The Quentin Bell Organisation; Barkers Scotland; Band and Brown; Freud
Communications; Scope Ketchum; Key Communications; Le Fevre; JBA Public
Relations; Countrywide Porter Novelli; Powerhouse; Profile PR; and Hill
and Knowlton are believed to be among the 30 agencies chosen. All these
agencies already work for BT.
The 30 agencies will now be invited to pitch for a core roster, for
which BT expects to appoint around ten agencies. Agencies on the core
roster will have a contract with a ceiling fee, which is expected to be
substantial. BT may then award work to those chosen without any further
pitch, provided the work does not exceed the fee. The remaining agencies
will form an additional roster.
’The core roster will cover a full range of PR activities,’ explained
senior press and broadcasting officer Robert Dunnett. However he added
that, where there is a demonstrable need in terms of specialisation,
skill or area, BT will still be free to look outside the rosters.
’The whole point of the exercise is to have better briefed agencies, and
build a closer, more flexible relationship,’ said Dunnett.