BT names agencies for supplier shortlist

British Telecom has completed the first stage of its comprehensive PR review with the selection of 30 agencies to place on its list of approved suppliers.

British Telecom has completed the first stage of its comprehensive

PR review with the selection of 30 agencies to place on its list of

approved suppliers.



Among the 49 agencies which applied, Spec Communications and Life PR

were not included on the roster, but both will continue work on their

current BT contracts.



The Quentin Bell Organisation; Barkers Scotland; Band and Brown; Freud

Communications; Scope Ketchum; Key Communications; Le Fevre; JBA Public

Relations; Countrywide Porter Novelli; Powerhouse; Profile PR; and Hill

and Knowlton are believed to be among the 30 agencies chosen. All these

agencies already work for BT.



The 30 agencies will now be invited to pitch for a core roster, for

which BT expects to appoint around ten agencies. Agencies on the core

roster will have a contract with a ceiling fee, which is expected to be

substantial. BT may then award work to those chosen without any further

pitch, provided the work does not exceed the fee. The remaining agencies

will form an additional roster.



’The core roster will cover a full range of PR activities,’ explained

senior press and broadcasting officer Robert Dunnett. However he added

that, where there is a demonstrable need in terms of specialisation,

skill or area, BT will still be free to look outside the rosters.



’The whole point of the exercise is to have better briefed agencies, and

build a closer, more flexible relationship,’ said Dunnett.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in