Credit Suisse recruits Taverner for global PR

Credit Suisse Asset Management has poached Ellen Taverner from the Nasdaq Stock Market for a newly-created post as director and head of international communications.

Credit Suisse Asset Management has poached Ellen Taverner from the

Nasdaq Stock Market for a newly-created post as director and head of

international communications.



As part of a drive to develop its business on an international level,

Credit Suisse Asset Management (CSAM) has asked Taverner to develop its

branding and communications activities across all countries and product

lines. She will report to CSAM managing director Phil Ryan.



She said: ’CSAM has not had anybody in senior management co-ordinating

its communications strategy. My job is to oversee all the messages

globally.’



The company was established a year ago by Swiss bank Credit Suisse. It

has previously organised its communications along country and product

lines. It does not retain any agencies and employs PR and marketing

managers to service its 12 offices around the world.



’There is no agency of record but that is one of the things I’ll be

looking at when I arrive,’ said Taverner.



When Taverner joins CSAM at its London headquarters in March, she will

review in-house communications on a market by market basis, and decide

whether to appoint a central in-house team to work with her on overall

strategy.



As Nasdaq’s London-based vice president and director of international

marketing, Taverner was responsible for all advertising and

communications outside the US. She joined Nasdaq as a director in 1992

from KPMG Management Consultants where she was a technology

specialist.



Nasdaq has not yet announced her replacement.



CSAM has expanded rapidly since its launch and now has around pounds 115

billion of assets under management. It is strong in the UK and Europe

but may expand its operations outside these markets.



Recent reports have suggested that CSAM is on the brink of a major

acquisition to strengthen its claims to be a global player. Merrill

Lynch’s pounds 3.1 billion takeover of Mercury Asset Management last

November has made the sector increasingly competitive.



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