Credit Suisse Asset Management has poached Ellen Taverner from the
Nasdaq Stock Market for a newly-created post as director and head of
As part of a drive to develop its business on an international level,
Credit Suisse Asset Management (CSAM) has asked Taverner to develop its
branding and communications activities across all countries and product
lines. She will report to CSAM managing director Phil Ryan.
She said: ’CSAM has not had anybody in senior management co-ordinating
its communications strategy. My job is to oversee all the messages
The company was established a year ago by Swiss bank Credit Suisse. It
has previously organised its communications along country and product
lines. It does not retain any agencies and employs PR and marketing
managers to service its 12 offices around the world.
’There is no agency of record but that is one of the things I’ll be
looking at when I arrive,’ said Taverner.
When Taverner joins CSAM at its London headquarters in March, she will
review in-house communications on a market by market basis, and decide
whether to appoint a central in-house team to work with her on overall
As Nasdaq’s London-based vice president and director of international
marketing, Taverner was responsible for all advertising and
communications outside the US. She joined Nasdaq as a director in 1992
from KPMG Management Consultants where she was a technology
Nasdaq has not yet announced her replacement.
CSAM has expanded rapidly since its launch and now has around pounds 115
billion of assets under management. It is strong in the UK and Europe
but may expand its operations outside these markets.
Recent reports have suggested that CSAM is on the brink of a major
acquisition to strengthen its claims to be a global player. Merrill
Lynch’s pounds 3.1 billion takeover of Mercury Asset Management last
November has made the sector increasingly competitive.