PR change on the cards at Clifford Chance

Clifford Chance, the UK’s largest law firm in terms of fees earned, is reviewing its corporate and financial PR account with Lowe Bell Financial and is deciding whether to appoint PR advisers outside the UK.

Clifford Chance, the UK’s largest law firm in terms of fees earned,

is reviewing its corporate and financial PR account with Lowe Bell

Financial and is deciding whether to appoint PR advisers outside the

UK.



Tom Rose, media relations manager at Clifford Chance, said: ’We are

reviewing the situation and thinking about our options. There is a new

remit for PR in our organisation and scope for change.’



Rose added that Clifford Chance’s PR focus will change to reflect the

firm’s increasingly international outlook. Some 42 per cent of its

pounds 300 million fee income is derived from outside the UK. However,

it uses just one agency outside the UK. Spanish agency Albion handles PR

for its Madrid and Barcelona offices.



He confirmed that Lowe Bell Financial’s account is under review and

there is still a decision to be made on whether to appoint an agency

with an international network or local agencies. Clifford Chance may

continue to use a separate UK agency.



According to the International Financial Law Review’s figures Clifford

Chance is the world’s second-largest law firm. It employs 260 partners

and has built a considerable presence in Eastern Europe and Asia.



Clifford Chance is currently opening offices in France, Germany and

Italy and may require PR support in these markets. It has recently won

major accounts in Europe such as advising on the merger of the Swiss

Bank Corporation and Union Bank of Switzerland.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.