DIARY: PRSA turns to the Wall Street Journal to take on maverick O’Dwyer

PR pundit, and ex-Chicago Tribune hack, Jack O’Dwyer is renowned for his terrier-like tenacity in pursuit of a story and, to its embarrassment, this month the Public Relations Society of America has ended up as the bone.

PR pundit, and ex-Chicago Tribune hack, Jack O’Dwyer is renowned for his

terrier-like tenacity in pursuit of a story and, to its embarrassment,

this month the Public Relations Society of America has ended up as the

bone.



O’Dwyer has long hauled PRSA bureaucracy over the coals in his weekly

newsletter and monthly magazine but now the friction has spilled over

into the pages of the Wall Street Journal, which has recently recounted

PRSA claims that O’Dwyer - who devotes four pages in his October

magazine to the association’s accounting systems - is conducting a

vendetta against it.



It reports PRSA officials as saying that O’Dwyer is just stirring up a

story for his publications. Speaking from his Madison Avenue office,

O’Dwyer refutes the vendetta accusations. ‘I have made my living for 28

years telling PRSA people what their association won’t tell them,’ he

says.



He does, however, condemn the PRSA for posing the ‘filthy, filthy rotten

question’ of whether he himself tipped off the Wall Street Journal and

says the recent departure of its PR director leaves it ‘like a laundry

without the soap’.



edited by Rebecca Dowman



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