The firm has taken its retained financial comms account out of Maitland and handed it to Tulchan Communications. Tulchan triumphed in a competitive pitch, beating financial PR heavyweights Maitland, FD and Finsbury.
Andrew Grant, founder of Tulchan Communications said: 'The focus of the retained brief is to help the firm carve out a reputation as a leading investor in infrastructure. The primary role is to get the market to appreciate and value an opportunity in the fund.'
3i Group currently has a stake of 33.3 per cent in 3i Infrastructure. The fund was spun out of 3i in a £700m listing in 2007 - handled by Maitland - and is itself a constituent of the FTSE 250.
While primarily a UK-based financial comms role, the account has a more global outlook given the company's investments across the globe. 3i Infrastructure focuses on investments in transport (toll roads, airports, rail), utilities (water, electricity and power generation) and social infrastructure (healthcare and education), with a focus on Europe, North America and Asia.
Tulchan has a previous relationship with 3i's infrastructure investments, having been brought in on a project basis back in 2006 when the firm led a consortium taking over Anglian Water, the UK's fourth biggest water company.
3i Infrastructure's investment in Anglian Water remains one of its key infrastructure assets, alongside its education and healthcare PFI interests in the UK. The company also holds a 20 per cent stake in 3i India Infrastructure Fund - a $1.2bn fund formed in 2007 to invest in road, airport, port and power assets in India.
Maitland previously handled financial comms for both 3i Infrastructure and 3i Group - its work for the FTSE 100 private equity firm remains unchanged.
The 3i Infrastructure account is now being led by Peter Hewer, a consultant at Tulchan.