MEDIA: In Brief

FT is doing business on-line

FT is doing business on-line

The Financial Times has joined forces with Future Publishing’s Internet

title net magazine to produce Doing Business On-Line, a 32-page

supplement which advises businesses how to take advantage of the

Internet. The first issue will be inserted into the FT on 4 December.

Flextech gets into new media

Cable and satellite TV company Flextech Television has formed a new

division to develop products and services on the Internet for its own

and non-Flextech channels. Vice president for information technology

Ashley Highfield, will head the department, called Flextech New Media.

RSGB discovers scent success

RSGB Media has conducted a survey for Vogue on the most effective media

for fragrance and cosmetic marketing. Of the 1,006 women asked, 47 per

cent chose scent strips in women’s magazines. Articles in these titles

scored 34 per cent in comparison with articles in newspaper and weekend

supplements which scored seven per cent. TV advertising scored 14 per

cent and just one per cent chose direct mail.

PR guide to fashion industry

Fashion Monitor, the news, contacts and events information service for

the fashion and beauty industry, has launched The Little Black Book, a

quick reference guide to over 1,500 media and PR contacts.

Chisholm heads for Channel 5

Channel 5 has hired former Sky News anchorman Scott Chisholm as the main

presenter for its early morning news programme. The show will also

cover sport, weather, business and entertainment.

Gask takes helm at Sugar

Teen title Sugar has appointed 34-year-old Marina Gask as editor. Gask,

who has been at Sugar since its 1994 launch, replaces Joanne Elvin who

becomes managing editor.

Join the debate on digital TV

The Campaign for Press and Broadcasting Freedom is to hold a public

meeting on 27 November at Westminster Central Hall. Speakers at

‘Digital TV: Murdoch’s next conquest?’ include Heritage Secretary

Virginia Bottomley.

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