The Netherlands Foreign Investment Agency (NFIA) has short-listed four
PR agencies for a tactical PR campaign targeting European businesses.
Manning Selvage and Lee’s Dutch office and Shandwick Van de Meeberg are
two of the agencies involved. Initial credentials presentations have
just taken place and the pitch process is said to be still at a very
early stage.
Shandwick already holds the strategic European PR account for the NFIA.
Ogilvy Adams and Rheinhart represents the agency in the US.
A source close to the organisation described the planned campaign as
‘typical marketing PR’ that would encourage European companies to
establish offices or plants in the Netherlands.
