NEWS: Herald blows hot on the idea of an Italian office

Herald Communications, the technology PR arm of the Mathieu Thomas/Herald group, is looking to open a branch in Italy, in the latest phase of its international expansion.

Herald Communications, the technology PR arm of the Mathieu

Thomas/Herald group, is looking to open a branch in Italy, in the latest

phase of its international expansion.



Paul Mathieu, managing director of the group, confirmed that Mathieu

Thomas/Herald planned to open an office in Milan early next year to

service IT clients. He added that office space had been found for the

new outfit but that he was still seeking two staff to manage it.



Ranked 62nd in the UK, with a fee income of pounds 1.1 million last

year, Mathieu Thomas/Herald already has branches in Paris and Munich.



‘We set ourselves the task of being in four European countries by the

end of the decade and several clients have indicated that once we are in

Italy they will be happy to follow,’ said Mathieu.



Agencies are increasingly turning their attention to Italy, which has

fast growing consumer and technology sectors. Fleishman-Hillard and Cohn

and Wolfe opened for business in January, while Text 100 is also

considering a Milan office.



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