NEWS: The Savoy Group warms to Winter

Wolfgang Winter has joined the Savoy Group, the publicly quoted hotel and restaurant chain, as its director of group press and public relations.

Wolfgang Winter has joined the Savoy Group, the publicly quoted hotel

and restaurant chain, as its director of group press and public

relations.



Winter, who took up the post two weeks ago, replaces previous incumbent

Lucinda Buxton, who left the company in June to pursue family

commitments.



He joins from independent hotels association Relais and Chateaux where

he was latterly North American general manager, based in New York.

Before that he headed communications for the association at its

headquarters in Paris.



Leading a team of five, including three press officers, Winter will head

up media relations for the Savoy Group and co-ordinate the work of its

various agencies, which include Lowe Bell in the UK for financial PR.

Winter will also oversee internal communications for the group’s 1,900

staff across its five hotels and three restaurants.



Winter told PR Week that he would seek to promote the benefits of the

group’s recent restoration of its flagship Savoy Hotel and attempt to

tap new client markets in Russia, eastern Europe and the Far East.



Unveiled last month, the restoration of the Savoy is part of a pounds 62

million refurbishment of the group’s four London hotels. Claridge’s, the

Berkeley and the Connaught are also due extensive makeovers. The group’s

interim results for the six months to June saw a 40 per cent rise in

profits to pounds 4.9 million.



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