NEWS: Trainspotters are undergoing an image makeover ...

Trainspotters are undergoing an image makeover through a PR drive by The Wright Partnership for the National Railway Museum. The agency has signed up celebrity trainspotters like Hasbro dolls Sindy and Paul (above) to dispel the image of railway fans as anorak-clad loners. Designer Suzanna Leighton has also designed ‘functional but funky’ outfits for the UK’s two million ‘spotters’. ‘We want to highlight other aspects of the hobby such as the speed, power and romance of the railways,’ said museum head Andrew Scott.

Sign in to continue

Sign in

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
+001 (800) 558-1708

UK & Europe
+44 (0)20 8267 8121


Don't have an account? Complete easy registration and receive:

  • Limited Article Views (Excludes Subscriber Only Content)
  • Select Newsletters (Excludes Subscriber Only Bulletins)

Register Now



  • Limited free articles a month
  • Limited number of free email bulletins

Register Now


To receive full access to PRWeek's content subscribe today and receive:

  • Unlimited access to PRWeek content
  • Daily Breakfast Briefing
  • Breaking News Alerts
  • Weekly Online Edition
  • Agency Business Report
  • Weekender Edition
  • PRWeek Magazine
  • Full Archive Access

Subscribe Options

Subscribe and save 10% 

Enjoy these subscriber-exclusive benefits:

  • Unrestricted individual access to
  • Breaking news and industry updates via PRWeek Daily News bulletin
  • Exclusive access to Power Book and Top 150 UK Agency Business Report

Join today

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

 UK Individual Subscribers
Click here >>