The Prince of Wales Business Leaders Forum (PWBLF), the international
promoter of corporate citizenship, has named Jenny Lo as its new
director of communications.
Lo, who joins in January on a salary of around pounds 35,000, is
executive producer for the Marshall Plan of the Mind (MPM) - the BBC’s
educational programme unit for former Soviet Union countries.
She has also worked for the BBC World Service and Network News and
current affairs on assignments in Asia, Russia and North America.
At the PWBLF Lo will head a team of four with overall responsibility for
media relations, information, events and the organisation’s newsletter,
called Briefing, which is sent to 8,000 business leaders and charities.
She replaces Wayne Drew who left to set up his own agency - Cokesford
Communications - last month (PR Week, 4 October).
Founded in 1990, the PWBLF works with 50 companies around the world
promoting good corporate citizenship and community projects through
partnerships in 20 developing countries.
‘We are very pleased to attract Jenny to the Forum’s management team,’
said PWBLF chief executive Robert Davies.
‘She brings a strong track record in educational, business and current
affairs broadcasting, as well as extensive experience of the developing
and transitional countries.’