Courts Furnishers, the UK’s biggest furniture and carpet specialist, has
recruited Addition Public Relations to carry out a consumer PR push.
This will include organising store publicity and promoting the Courts
catalogue.
Chief executive Bruce Cohen and chairman Paul Cohen asked four agencies
to pitch for the account, which has been held by Biss Lancaster for the
last three years.
The Addition team, headed by joint managing director Marilyn Andrews,
will develop a consumer programme targeting women’s magazines, TV,
radio and the national press. The agency will also help promote new
store openings and work on developing the bi-annual Courts catalogue
which is distributed to 4.3 million people across the UK.
Addition joint MD Hilary Sutcliffe explained: ‘It’s not just about
selling two couches and getting mentioned in a women’s magazine.’
‘We will advise on communications across the board and give input on
styling and commercial issues,’ she said.
