NEWS: William Cook hires DR to fight bid

Dewe Rogerson has been brought in as financial public relations advisers by William Cook - the Sheffield-based steel casting manufacturer - to support its fight against a pounds 58 million hostile bid by its Midlands competitor Triplex Lloyd.

Dewe Rogerson has been brought in as financial public relations advisers

by William Cook - the Sheffield-based steel casting manufacturer - to

support its fight against a pounds 58 million hostile bid by its

Midlands competitor Triplex Lloyd.



William Cook, which has had no previous public relations representation,

handed the account to Dewe Rogerson without a pitch.



The agency was contacted after Triplex Lloyd announced an offer of

either seven new Triplex shares and pounds 13.50 cash for every nine

William Cook shares or a cash alternative of 295p per share.



William Cook chairman Andrew Cook rejected the offer, and was quoted as

saying that Triplex was trying to buy them ‘on the cheap.’



The communications assignment is for the duration of the takeover bid -

which normally has a 60-day time frame -and involves raising William

Cook’s profile with City analysts and shareholders.



‘The objective of the campaign will be to get full recognition of the

quality and potential of the company and to ensure that the market

values the company fully,’ said Dewe Rogerson executive chairman Tony

Carlisle.



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