In another sign that PR has reached the higher echelons of society,
horse racing lover and Atlas PR director Richard Chew plans to set-up a
PR-based racehorse syndicate.
He hopes to recruit 10 to 12 fellow racing enthusiasts from the world of
PR, either companies or individuals, who may be interested in buying a
share in a racehorse.
Chew stresses: ’Our aim, first and foremost, is to have some fun and
excitement, not to mention win some prize money.’ But owning a racehorse
is not the cheapest of hobbies.
The cost of a thoroughbred racehorse can be between pounds 100,000 and
pounds 3 million, while upkeep and training is at least pounds 13,000 a
year. Racehorse owning within PR is not uncommon and two firms, Cartmell
PR and Chelgate PR, both own horses.
Chelgate managing director Terence Fane-Saunders says racehorse owning
is enormous fun, has brought the company stacks of business and boosts
staff morale. ’It has much more impact than most forms of corporate
entertainment’, he says.