Diary: Atlas is odds-on favourite to increase its stable

In another sign that PR has reached the higher echelons of society, horse racing lover and Atlas PR director Richard Chew plans to set-up a PR-based racehorse syndicate.

In another sign that PR has reached the higher echelons of society,

horse racing lover and Atlas PR director Richard Chew plans to set-up a

PR-based racehorse syndicate.



He hopes to recruit 10 to 12 fellow racing enthusiasts from the world of

PR, either companies or individuals, who may be interested in buying a

share in a racehorse.



Chew stresses: ’Our aim, first and foremost, is to have some fun and

excitement, not to mention win some prize money.’ But owning a racehorse

is not the cheapest of hobbies.



The cost of a thoroughbred racehorse can be between pounds 100,000 and

pounds 3 million, while upkeep and training is at least pounds 13,000 a

year. Racehorse owning within PR is not uncommon and two firms, Cartmell

PR and Chelgate PR, both own horses.



Chelgate managing director Terence Fane-Saunders says racehorse owning

is enormous fun, has brought the company stacks of business and boosts

staff morale. ’It has much more impact than most forms of corporate

entertainment’, he says.



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