Crisis guru Michael Bland, managing director of Michael Bland
Communication Consultancy, has spent a lifetime training others to face
’Always agree to be interviewed,’ he says. ’And always be seen to answer
the questions before moving on to your own messages.’
So why didn’t he take his own advice a week ago when approached by the
BBC to be interviewed for a documentary they were making? ’I’ve always
said yes before - but this was for a programme about sexual behaviour
and they wanted to interview me about male orgasms after 40,’ Bland,
aged 55, confesses.
’It’s the first time I’ve ever been nervous about what questions they
might ask ... and I wasn’t too sure of my three main messages.’ He added
that he usually tells his clients to use detailed, colourful, real life
examples to support their messages - which Bland says might have been a
bit embarrassing for the people concerned.
He was also worried about the interviewer rounding up with the question:
Was that it? Bland adds that he will be ’having words’ with the female
friend who put him up for the interview. ’I’m sure it was only because
of my interviewing skills,’ he says.