Schoolboy footballers in Wimbledon are being shown Financial
Dynamics business cards if they commit fouls. The cards are red of
course and the idea came from Sector PR managing director Julian
Goldsmith, who referees six- to seven-year-olds’ football matches on
Goldsmith picked up six red cards from FD consultant Chris Wermann last
week at an IPR City and financial group meeting, which is held regularly
at financial information service Bloomberg’s offices in London.
’I use the cards to referee petulant schoolboys,’ says Goldsmith.
Happily, there is an inexhaustible supply of the cards and it appears
that all Goldsmith is doing is colouring in the FD on the back of the
cards, which is white against the perfect shade of red for football
Financial Dynamics managing director Julian Hanson-Smith welcomes the
innovative use of the company’s cards. ’We are delighted there is an
alternative use for our cards and we are always happy to break new
ground,’ he says.
All Goldsmith needs now is another business card in a distinctive shade
of yellow as wayward kid footballers in Wimbledon are getting tired of
being sent off for minor offences.