INTERNATIONAL: UPS shifts French PR from Edelman

PARIS: Information et Entreprise has won a competitive pitch to handle PR for courier giant United Parcel Services (UPS) in France.

PARIS: Information et Entreprise has won a competitive pitch to

handle PR for courier giant United Parcel Services (UPS) in France.



It takes over from Edelman France, which handled UPS’s PR for eight

years.



Edelman is UPS’s global agency of record and its Brussels office

coordinates its European PR.



Information et Entreprise began work this month and is responsible for

all the company’s corporate and product PR and media relations.



The agency will report both to marketing manager for UPS France, Sophie

Tois, and to UPS’s PR manager for Europe, the Middle East and Africa,

Susan Fletcher.



France is one of UPS’s seven key European markets. Its other PR agencies

are Interel Marien in Belgium, Van Sluis Communicatie in the

Netherlands, Consultores de Comunicacion in Spain, ABC in Germany and

Edelman in the UK and Italy.



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